Next Gen Tennis
Visual Identity System
Next Gen Tennis is a Tennis Academy that is creating the next generation of tennis pros and leaders in the community. They came to us with the goal of creating a brand identity that resonated with players of all ages that wanted to take their game to the next level.
The mission for NGT is to "Conquer The Mind." To create a winning mentality that players can use across all walks of life. To prepare players to be ready for the next step of life, once tennis is over.
Using inspiration from the personal branding of tennis legends, Novak Djokovic and Rafa Nadal, we wanted to create a word mark and icon that displayed the quickness and intensity it takes to be a top tennis player.
The overall goal was to create a mark that could be recognized from across the court and your opponent know you're a Next Gen player.
