Body Renovation Fitness Center
Postcard Campaign
Body Renovation Fitness Center was a new gym in town and they wanted to think of a way to promote themselves to the area. They didn't have any social media or online presence, so we agreed it was best to do a post card campaign.
Their target market was men and women in their 40s. This is because their workouts catered more towards overall health, not just increasing mass/strength, weight loss, or athleticism.
To avoid paying for postage, we partnered with local apartment complexes to get permission to distribute the postcards to their residents. Passing out over 500 promotions over the weekend. We focused on complexes that didn't have a gym or had a very small gym available for their residents.
The campaign resulted in 22 free trial sessions and 16 of them converted into full time customers.
