Renegades Soccer Club
Marketing + Creative Director
My role at RSC was to discover, plan, and execute all creative and marketing campaigns for the club.
Renegades is a community club that made it's own path to change the culture of North Texas Soccer.
Our founders weren't satisfied with the way things have always been and we knew other people felt the same.
Our goal was to stand out from every single club in DFW, both on and off the pitch. One of our main forms of recruitment was through social media and word of mouth, therefore, we told our story by creating a professional level brand identity that values community, the player's love for the game, and welcoming to players of all ages and backgrounds.
Video produced by Nifty Fifty Solutions
Graphics by Jeremy Jones
Our goal was to create content that resonated with both players and their parents. Focusing on making soccer exciting for everyone on and off the pitch.
Photography by Jeremy Jones
We created multiple forms of video content to engage, entertain, and educate our community.
Videos Produced by Nifty Fifty Solutions
Videos Produced by Jeremy Jones
Our fans deserve the best gear. Therefore, we created a Shopify online store and teamed up with a local vendor to operate our merchandise handling and shipments. Designing a new line of merchandise every Summer and Winter season.
Since 2022, we have expanded into 5 different cities in Texas and have increased the size of our recruiting classes every summer.
In May 2025, Renegades Soccer Club made an agreement with local club USL Dallas, to become their official Youth Club. From then on, Renegades Soccer Club is now USL Dallas Youth.
The benefit for this was to provide a player pathway to a local professional club, become a nationally recognized brand, to give players better training facilities and to help grow our game in Dallas.
My role at the club has stayed the same, as Director of Marketing for USL Dallas Youth.